automarket inc

We main product/services:

• Laptop
• Pda
• Cellphone
• Computer
• Pocket Pc
• Desktop

Company Profile:

Year Established:	1988
Businss Type:	Distributor/Wholesaler
Contact:	OSCAR J POUMIAN LEYVA (Marketing)
Telphone:	62-761-62418
Fax	62-761-62418
MobilePhone:	6281371501027
Web Site:
Zip:
Country/Region:	Mexico
Province/State:	Riau
City:	Pekanbaru
Address:	Jln Sudirman 256

Introduce:

Owners of small businesses have limited resources to spend on marketing activities. Concentrating their marketing efforts on one or a few key market segments is the basis of target marketing. The major ways to segment a market are:

Geographical segmentation - developing a loyal group of consumers in the home geographical territory before expanding into new territories.

Product segmentation - extensively promoting existing best-selling products and services before introducing a lot of new products.

Customer segmentation - identifying and promoting to those groups of people most likely to buy the product. In other words, selling to heavy users before trying to develop new users.

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